How does your media product represent particular social groups?

My magazine is aimed at indie music fans. Firstly the title is InD, an abbreviation of indie, this will jump out to people who are looking for a music magazine. My front cover has a boy band called HA4, this is quite an abstract name which will stick in people’s minds and they are more likely to remember this, also if its abstract indie music fans will appeal to this. Their expressions on the front cover are quite stern and unfriendly which is typical of teenagers so the age group 14-19 are likely to pick this up over a smiling artist. The use of stern expressions also puts across what their music is likely to be like and what it will be about. This also projects the idea that they aren’t innocent, they are more ‘bad boy’ than nice and sweet. The colour scheme is red black and white, this makes it more mature and people aged 14+ are more likely to pick this up rather than younger because they are more attracted to either blue for boys or pink for girls at that age.

My models clothes are worn to represent indie culture, they are the high end fashion, they are a deviation from this which is what indie culture is about. This is continued throughout my magazine, for example their white tops or checked shirts aren’t the latest fashion, also the use of hats add to the effect. Their coats are also typical clothing so when there is outside shots they all either have a coat on or another item of clothing which identifies with indie pop culture.

On my contents page, one of my models has a guitar, this instrument is used very often in indie pop music which means the audience are more likely to identify with the picture. She is not looking directly at the camera but at the guitar. This shows she is mysterious and interested in her music and very little else.

Another one of my photos has Michael close up, he has the fur of his coat lining his face with the blur of cars in the background. This identifies with the audience as he is out and about on the streets so is down to earth.  My contents page and front cover both have other existing established artists used to draw attention of indie artists.

The text font I have used is either edgy or very sharp. This makes the overall magazine look professional for the target audience and not towards one gender. I have used bold pull out quotes which the audience can identify with and add excitement to my article so the target market will then read on.